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An experimental way of writing and publishing a book

From the "Business Model Design and Innovation" blog.

Best Management Book 2009: "Business Model Innovation" by Osterwalder & Pigneur, Produced by ULURU

by: Alexander Osterwalder

The title of this blogpost is probably a bit cocky and it would certainly be completely off the mark if it were just about another management book...
What will be different about this book that Professor Yves Pigneur and I are writing in collaboration with ULURU is the business model. We are launching this book based on an innovative business model, which is quite different from any other management book published to date.

However, before revealing any ideas that we have come up with during our brainstorming sessions, I would like to get some inputs from you. Please help us design a great book by telling us what you would expect from a book by us on the topic of business model innovation. What will make you buy it?

Take this survey to tell us what you would like to see in this book

An important element of this book project will be that you can buy the book in advance, during the writing process to benefit from special features & services (e.g. video-interviews, web seminars, draft book chapters). If you are among the advance buyers you can influence the book content and will be mentioned as contributor.Interested? Stay posted to find out what the innovative business model for the book is about...
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