Skip to main content

An experimental way of writing and publishing a book

From the "Business Model Design and Innovation" blog.

Best Management Book 2009: "Business Model Innovation" by Osterwalder & Pigneur, Produced by ULURU

by: Alexander Osterwalder

The title of this blogpost is probably a bit cocky and it would certainly be completely off the mark if it were just about another management book...
What will be different about this book that Professor Yves Pigneur and I are writing in collaboration with ULURU is the business model. We are launching this book based on an innovative business model, which is quite different from any other management book published to date.

However, before revealing any ideas that we have come up with during our brainstorming sessions, I would like to get some inputs from you. Please help us design a great book by telling us what you would expect from a book by us on the topic of business model innovation. What will make you buy it?

Take this survey to tell us what you would like to see in this book

An important element of this book project will be that you can buy the book in advance, during the writing process to benefit from special features & services (e.g. video-interviews, web seminars, draft book chapters). If you are among the advance buyers you can influence the book content and will be mentioned as contributor.Interested? Stay posted to find out what the innovative business model for the book is about...
Labels:

Popular posts from this blog

The importance of testing assumptions

Behavioral economist Dan Ariely’s talk from the TED conference last month was recently posted online. In the first 4.5 minutes of it, Ariely (who wrote the best-selling book Predictably Irrational ) addresses, through his own experience, a topic that is also quite relevant for innovators in an uncertain environment: the importance of testing assumptions through experiments.
Read more

Capital One: benchmark in experimentation based management

Capital One is a diversified financial services company offering a broad array of credit, savings and loan products to customers in the United States, UK, and Canada. It ranks #115 on the S&P 500 and #4 in Diversified Financials (BusinessWeek, 2005). Its stock has outperformed the S&P index since 1999. Founded by Richard Fairbank in 1988 based on his belief that the power of information, technology, testing and great people could be combined to bring highly customized financial products directly to consumers, Capital One has emerged as one of the America's largest consumer franchises with almost 50 million customer accounts and one of the nation's most recognized brands. In an interview for Fast Company Magazine Nigel Morris, Cap One’s president thus defined the reason behind their success: “Very few companies have the ability to test and learn.” Testing and learning form the foundation on which Capital One is built. The company tests every product offering, every proce...
Read more

Culture of experimentation and future of strategy

Tom Davenport posted on his Harvard Business School Publishing blog his view on the future of strategy. He stresses the importance of experimentation: A Culture of Experimentation and Learning A company focused on entrepreneurial execution would have a culture based on experimentation and learning, so that no major strategy or initiative is undertaken without extensive testing, the use of a control group, and other aspects of the scientific method. In this sort of culture, any particular strategy, process design, or performance metric is only a hypothesis about how the world works. It should be tested and confirmed on a small scale before proceeding to the large scale initiative. Capital One, for example, undertakes more than 60,000 experiments a year in credit card marketing and other financial offerings. Toyota is also known for its culture of experimentation and learning. Entrepreneurial execution is an effective compromise between the overly deterministic approach of strategic engi...
Read more